Keywords are specific terms or phrases that users might enter into search engines. Optimizing your content with relevant keywords helps search engines understand the content of your pages and improves your chances of ranking for those terms.

Regularly updating your website's content is beneficial for SEO. Fresh and relevant content signals to search engines that your site is active and provides value to users. Aim for consistent updates and improvements.

The timeline for SEO results varies, but it generally takes several months to see significant improvements. SEO is a long-term strategy, and patience is key.